The change means Instagram users Down Under won’t be able to see how many likes other people’s photos get.
But Instagram lovers will still be able to see a list of likes on their own posts, just not the overall number.
The aim of the trial is to create a “less pressurised environment where people feel comfortable expressing themselves”.
The drastic change is compulsory for all account holders in Australia – but it won’t immediately affect people in Britain or the US.
It follows a similar change introduced in Canada in May and will be rolled out to New Zealand, Japan, Ireland, Italy and Brazil.
But executives say it doesn’t mean the end of influencers because brands and businesses can still see how many views and likes they get.
An Instagram spokesman said: “For businesses and creators on Instagram, this test will not affect measurement tools like Insights or Ads Manager.”
‘REMOVE THE PRESSURE’
The Facebook Australia and New Zealand director of policy, Mia Garlick, said Instagram should be a place where people feel comfortable expressing themselves, rather than being judged.
“We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love,” she said in a statement.
“We are now rolling the test out to Australia so we can learn more about how this can benefit people’s experiences on Instagram, and whether this change can help people focus less on likes and more on telling their story.”
Instagram, which is owned by Facebook, says the trial is temporary and the social media firm will respond to feedback.
It comes after Instagram started testing a new feature that allows you to secretly ban comments from users so their posts under your photos aren’t visible to anyone other than you and them.
This is called ‘shadow banning’ because the person who has their comments blocked will be none the wiser.
Instagram will also be warning bullies when they go to post something that it deems to be offensive.
The app will use artificial intelligent to spot comments that could cause offence so it can ask the user: “Are you sure you want to post this?”
It will also provide a message to users it confronts which states: "We’re asking people to rethink comments that seem similar to other that have been reported.
“If we made a mistake, let us know.”
The restricting comments feature allows people to click on a comment they don’t like and either report it or restrict the user that posted it.
When you restrict someone only you and them will be able to see what they post on your photos but you can selectively choose some of their comments to be publicly visible if you want to.
This ‘shadow banning’ technique will also hide when you’re online to that user or when you’ve read one of their direct messages.
These new features are examples of Instagram stepping up it’s anti-bullying stance.
The social network said that tests of the features did encourage some users to rethink posting nasty comments.